The newest Gucci Spring 2013 campaign is best defined by its bold and beautifully constructed women's pieces.
The campaign entitled 'Spring Awakening,' is predominantly made up of high impact pinks and cobalt blues. Though many of the modern pieces are made in these bright hues, the brand did not skimp on fun and vivid patterns as can be seen on many of its dresses. These fabulously feminine garments are complemented with breathtaking chunky accessories, oversized sunglasses and handbags, which don the same bold hues. Models Anja Rubik and Karmen Pedaru give off a seductive appeal as they pose together with sleek and straight hair and dewy golden skin.
In all, the Gucci Spring/Summer 2013the campaign evokes an energy, which signifies the beginning of brighter and warmer seasons to come.
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Concept: Gucci Spring/Summer 2013
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Segment: Females, 18-55
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