Capturing the essence of Gucci while still being completely comfortable and boasting the ability to keep you warm, the Gucci Aviator Hat brings you the best of both worlds. It also has a buckle strap on the chin to add a classic equestrian feel.
Complete with fur lining on the inside, the Gucci Aviator Hat is every bit luxurious as it is cozy.
Implications - Customers are seeking out an element of luxury in their purchases. Everyday products which feature some sort of prestige are appealing to consumers who can't afford the highest quality. Instilling an aspect of the elite into items could help a company looking to grow their number of shoppers.