Grand Theft Auto IV has come up with a really creative campaign to market their latest game. GTA hired counterculture artists to create elaborate graffiti wall murals all around New York City.
The images are scattered from China Town to Harlem, so those in the NYC area can head down and check it out for themselves. It's turned into a type of real life game where people who spot the murals rush to post online to share the location of the murals around the city.
Stats for Viral Urban Graffiti
Trending: Older & Average
Research: 8,163 clicks in 428 w
Interest: 4 minutes
Concept: Viral Urban Graffiti
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: direct travel booking perks, splatter-painted cars, and espionage plus-size swimwear.
Viral Urban Graffiti
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