There was a lot of build-up leading to the April 29 release of Grand Theft Auto IV (GTA IV), the Take-Two Interactive Software and Rockstar Games product for Xbox 360 and PlayStation 3, but it’s finally here.
Leading up to this event were fake wanted posters, giant murals, bus wraps and billboards in North American and Europe promoting the game and its Eastern European, anti-hero gangster, Niko Bellic.
“If you look at their marketing, that’s not a selling point at all,” Steve Fowler, VP of Strategy of Ayzenberg Group told CBC. “They’ve gone with this comic book look and feel. It’s not about graphic violence. It’s not about profanity. It’s more about the feeling, expression and the emotional attachment to the characters and the world.”
If you haven’t been able to get a copy yourself yet, why not help build up the excitement by checking out the following trends, all of them related to promotion the Grand Theft Auto games?
There have been a lot of posts on here about marketing for Grand Theft Auto - it was interesting to discover how Coke have been using them to market their own product. I love the idea behind this video (but don’t know why I have only just found it). It kind of rocks and is a great example of think … [More]
The much anticipated fourth installment of Grand Theft Auto, due out 29th April, features non-other than fashion icon Karl Lagerfeld. The larger than life fashion guru features as part of the game’s soundtrack, where he plays as one of the radio DJs at K109 The Studio station. Catwalk Queen repor… [More]
Character animation is becoming more evolved than ever before, as proven by the latest teaser for Grand Theft Auto 4 (GTA4). The game, to be released next week, uses a new Euphoria Engine, thought to be among the most realistic at rendering character animation. What does this engine actually do an… [More]
Grand Theft Auto IV has come up with a really creative campaign to market their latest game. GTA hired counterculture artists to create elaborate graffiti wall murals all around New York City. The images are scattered from China Town to Harlem, so those in the NYC area can head down and check it o… [More]
Grand Theft Auto IV… GTA IV… GTA4… it seems that’s all we’re hearing about these last few days. Released worldwide (except in Japan) for PlayStation 3 and Xbox 360 on April 29, Grand Theft Auto 4 has gamers shaking in their boots with anticipation. The Rockstar Games product is expected to b… [More]
In Grand Theft Auto: San Andreas there was uproar over a hidden sex scene. Now with their latest release called “Bully”, we see boys kissing. How far should this be taken and when should the appropriate regulatory bodies step in? [More]
Bianca Bartz
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Grand Theft Coke - Grand Theft Gets Coked Up (VIDEO)
Animated Fashion Icons - Karl Lagerfeld in Grand Theft Auto
Character Animation Evolved - GTA4’s Euphoria Engine (VIDEO)
Viral Urban Graffiti - GTA IV NYC Wall Murals (VIDEO)
GTA IV Causes Real Violence - Game Leads to Real Stabbings & Theft (VIDEO)
Are Video Games Ready for Real Life Situations Like Boys Kissing?
