There was a lot of build-up leading to the April 29 release of Grand Theft Auto IV (GTA IV), the Take-Two Interactive Software and Rockstar Games product for Xbox 360 and PlayStation 3, but it's finally here.
Leading up to this event were fake wanted posters, giant murals, bus wraps and billboards in North American and Europe promoting the game and its Eastern European, anti-hero gangster, Niko Bellic.
"If you look at their marketing, that's not a selling point at all," Steve Fowler, VP of Strategy of Ayzenberg Group told CBC. "They've gone with this comic book look and feel. It's not about graphic violence. It's not about profanity. It's more about the feeling, expression and the emotional attachment to the characters and the world."
If you haven't been able to get a copy yourself yet, why not help build up the excitement by checking out the following trends, all of them related to promotion the Grand Theft Auto games?
Top 6 Grand Theft Auto Posts
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Viral Urban Graffiti
Are Video Games Ready for Real Life Situations Like Boys Kissing?
GTA IV Causes Real Violence
Character Animation Evolved
Animated Fashion Icons