The Grupo Petrópolis Ad Shows the Effort It Takes to Break Records

By: Meghan Young - Jun 13, 2016
References: adeevee
The Grupo Petropolis ad campaign is a dizzying one, for more than one reason. Visually, it portrays a swirling set of lines that represent the different courses taken by elite athletes -- as well as those training to join the ranks. With such tag lines as, "It takes a lifetime to break the 100-meter dash record," the illustration is meant to show how much work goes into such training.

Conceived and executed by the Young and Rubicam ad agency based in São Paulo, Brazil, the Grupo Petrópolis ad campaign is more than eye opening. It also suggests a secret weapon to help the journey to greatness along. With this energy drink, athletes will be able to power through to the finish.