Growers First Coffee helps to increase the earning potential of farmers in southern Mexico and Central America who grow Arabica beans by ethically trading their goods for income and helping them to promote their product.
The farmers who the company partners with are organized into farming cooperatives and the beans are purchased directly from those cooperatives. This promotes transparency in manufacturing as the product is being directly purchased from the farmer, reducing any middleman who may negatively impact the farmer's profits.
The Growers First Foundation, the non-profit branch of the company, helps to work with the farmers to improve their growing techniques so they can make more viable products. The company also allows consumers to follow the progress of the farmer who grew the beans they buy so that they know exactly where the beans are coming from.
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