GroupMe is an app for cell phone users that lets you group people together and send out mass texts, pictures and information. GroupMe Featured Groups is a new feature to the app that lets brands and the consumer interact through texting. Brands can create a group and invite followers to ask questions and engage in conversation. Brands will also have the ability to share photos and give info about special events. 

GroupMe Featured Groups has a special grouping for television shows, artists and events. Businesses that already have groups include MTV and Coachella Music Festival. MTV’s show Randy Jackson Presents America’s Best Dance Crew on GroupMe Featured Groups will give fans bonus content and the opportunity to talk with cast members.