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Social Planning Apps

This Group Messenger Makes It Easier For Friends to Plan Every Day Events

— February 27, 2016 — Social Media
Perfect for sharing ideas and making plans, this new group messenger enables users to propose expiring invitations. Based in San Francisco, startup Bobber is a "collaborative social planning application" that will become available to beta testers soon.

The Bobber app allows users to connect faster and easier over every day plans. Instead of posing questions in existing group chats where the details could be easily lost, the group messenger lets users post invitations that will disappear after 48 hours. It also helps friends make their plans a reality, with a goal of solving the issue of "not being able to connect with those who are available right now." This will come in especially handy for people who are sick of flakiness and ready to put plans into action.
Trend Themes
1. Collaborative Social Planning - Social planning apps are now focused on providing a collaborative platform to help groups of users connect on a single platform, making planning events easier and faster.
2. Flakiness Management - Providing solutions to combat flakiness is a key trend in social planning apps, encouraging users to commit and follow through with their plans.
3. Expiring Invitations - Expiring invitations are now a trend in social planning apps, with the aim of encouraging users to make plans more quickly and spontaneously.
Industry Implications
1. Mobile App Development - Social planning apps offer new opportunities for mobile app developers looking to create innovative solutions that help users connect and make plans more easily.
2. Event Planning - Social planning apps are disrupting the event planning industry by providing an easier, more collaborative way for people to make plans and follow through with them.
3. Social Networking - Social planning apps are a new avenue for social networking companies to connect their users more easily and provide new value-added features to enhance the user experience.
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