Traditional 7 Classic Ground Coffee Beans Highlight Origin

By: Michael Hemsworth - Sep 28, 2016
References: & packagingoftheworld
The Traditional 7 classic ground coffee beans are packaged in a pleasing way that helps to make them easily identifiable with regard to blend, but also to geographic product origin.

Designed by the ∆ Studio—JQ ∆ creative agency, the Traditional 7 coffee branding features three different blends that all hail from different parts of the world including Brazil, Venezuela and Cuba. Each blend is emblazoned with the shape of the particular country that the ground coffee beans comes from to satisfy a consumer preference for upfront brand identities.

Each of the Traditional 7 coffee pouches have fun with the international nature of the product by using classically styled fonts and imagery that remind consumers just how far the product has traveled to them.