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Tamayo Art Museum Uses Gory, Gripping Visuals to Entice Visitors

By: Vincent Salera - Published: • References: coloribus
These really gross-looking ads were produced for the Tamayo Art Museum. The first ad, for example, is trying to show that the art you will be able to experience in their gallery will be “heart pounding or heart stopping.”

I don’t know about you, but these ads do not make me want to go see art. Although the primary function of an ad is to “catch” your attention, there is a limit to everything. Unfortunately, these ads would work better for a horror flick than an art museum.

The ads were created by advertising agency Draftfcb México with creative direction by Yuri Alvarado, Luis Pedro González and Gustavo González. The copy was written by Ezra Mochón. Stats for Horrific Museum Ads Trending: Older & Average
Traction: 14,503 clicks in 290 w
Interest: 4 minutes
Concept: Horrific Museum Ads
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: shockvertising with bite, shockvertising, and shockvertising smokefree campaign.