Groopy Helps Fans Support and Host Upcoming Bands on Tour
Laura McQuarrie — May 23, 2015 — Pop Culture
Fans want to connect with musicians and artists are in need of funds, so Groopy was developed as a marketplace where everyone wins.
Before being backed by big names in the music industry, Groopy's online marketplace is a place where emerging bands can go to find places to stay while on tour. By making these connections, brands are able to cut costs and develop new friends and followers all over the country.
The site is modeled like Airbnb, with a place for people to connect with hosts and give positive or negative feedback as it is deserved. By cutting out the services in between, bands and individuals are getting the chance to get to know one another on a much more intimate level, which is vital for album sales and ultimately, the band's success.
Before being backed by big names in the music industry, Groopy's online marketplace is a place where emerging bands can go to find places to stay while on tour. By making these connections, brands are able to cut costs and develop new friends and followers all over the country.
The site is modeled like Airbnb, with a place for people to connect with hosts and give positive or negative feedback as it is deserved. By cutting out the services in between, bands and individuals are getting the chance to get to know one another on a much more intimate level, which is vital for album sales and ultimately, the band's success.
Trend Themes
1. Musician Accommodation Networks - The rise of musician accommodation networks like Groopy presents an opportunity for disruptive innovation in the live music industry by enabling fans to connect with and support emerging bands on tour.
2. Peer-to-peer Marketplace - The development of peer-to-peer marketplaces, modeled after platforms like Airbnb, opens up disruptive innovation opportunities in various industries, including the music industry, by facilitating direct connections between individuals and cutting out intermediaries.
3. Intimate Fan Engagement - Platforms like Groopy that offer a more intimate level of engagement between musicians and their fans create disruptive innovation opportunities in the music industry by fostering stronger connections and boosting album sales.
Industry Implications
1. Live Music - The rise of musician accommodation networks like Groopy presents disruptive innovation opportunities in the live music industry by providing a new way for bands to find accommodation while on tour, cutting costs and connecting with fans.
2. Hospitality - Peer-to-peer marketplaces for accommodation, such as Groopy, disrupt the hospitality industry by enabling individuals to host musicians on tour, creating new revenue streams and fostering a sense of community.
3. Music Streaming - Intimate fan engagement platforms like Groopy disrupt the music streaming industry by offering musicians a way to directly connect with fans, leading to increased album sales and a more personalized music experience.
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