Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie

By: Laura McQuarrie - May 15, 2015
References: longos & canadiangrocer
The brand that makes the most beloved chocolate-hazelnut spread in the world, Nutella, is now teaming up with Longo's to delight Canadian consumers with a novel grocery store pop-up experience.

The in-store pop-up is being branded as the Nutella Crêperie, which will serve crêpes made with the nutty spread. So far, this pop-up kitchen has taken up residence at a downtown Toronto Longo's location, although it will be traveling across the region to bring freshly made treats to more grocery stores. By sharing personal #NutellaMoments on social media, shoppers have a chance to win a personalized prize pack filled with donuts and pastries.

Whether Nutella is creating personalized jars for its fans or collaborating with Cronut creator Dominique Ansel for the development of a Nutella pancake, this is one brand that always knows how to delight consumers.