This Grocery Store Ad Takes a Meat Eater into a Whole New World

By: Laura McQuarrie - Sep 23, 2014
References: newworld.co.nz & adrants
This grocery store ad for Australian supermarket chain New World paints an accurate picture of what sometimes happens when a vegetarian and a meat-eater are going to get together for dinner. In the ad, a man and a woman chatting together in a break room decide to have dinner together. The woman makes a note to say that she's a vegetarian, and this onsets a dream-like sequence that begins by having the guy sucked inside of the fridge.

The guy is now inside of New World, where he is surrounded by a variety of fruits and vegetables that are totally unfamiliar to him. His strange experience includes floating and some taking food. The commercial has a humorous end to it that causes the guy to snap back to the world of reality, where it's clear he'll be needing to take a trip to New World to stock up on some fresh produce.