Woolworths Food Embraces a Design That Shows Behind the Scenes Action

By: Laura McQuarrie - Mar 25, 2015
References: woolworths.co.za & vmsd
Noting that there has been "a theatrical approach to food" as of late, South Africa's Woolworths Food created a new grocery market design that would truly give people show. With shop-in-shop stations, the store is broken up into areas where it's possible to see the meat being chopped, coffee being roasted, flowers being cut, sushi being rolled and bread being baked. As well as bringing authenticity to the way food is handled at the grocery market, signage, flooring and interior materials also play a huge part in reigniting that charming old world feel.

Rather than being organized into long processional aisles, these smaller arrangements make it much easier to get around, especially since this store spans over 25,000 square feet and is the largest store in the entire Woolwoorths Food chain.