Although the Grip-Ez fronts a brass knuckle design, the piece is actually made of black plastic. The Grip-Ez sticks onto the back of your mobile device with the included 3M tape. This mount is very durable, so you don't have to worry about it falling off midway through your conversation.
Implications - One of the fastest ways a brand can differentiate itself from other similar ones is by investing in products that combine pragmatism with novelty. By boldly trumpeting a radical or novel design as well as the product's practical purposes, the company immediately draws interest from consumers who value design originality and functionality.