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The Griffin 2013 Spring/Summer Collection is City Vs. Country

By: Katie Pagnotta - Published: • References: griffin-studio & hypebeast
The Griffin 2013 Spring/Summer collection consists of activewear caught in the crossfire between city and country inspirations. The label inherently represents both of these places and attempts to bridge the gap between the two spaces. The Griffin lookbook promotes healthy living and keeping active.

The stunning seaside lookbook follows two male models as they run across the landscape. One is dressed in casual and vibrant activewear, whereas the other is decked out in a full-on army-inspired outfit. The two men contrast one another and tie in with the label's reoccurring theme of juxtapositions and how they can interact and coexist with one another. A must-purchase from the series is the neon orange hoodie.

The Griffin 2013 Spring/Summer collection is brazen, active and promotes the dual nature of the contemporary world. Stats for Juxtaposed Activewear Lookbooks Trending: Older & Average
Traction: 3,004 clicks in 94 w
Interest: 2.7 minutes
Concept: Griffin 2013
Related: 99 examples / 76 photos
Segment: Males, 18-55
Comparison Set: 36 similar articles, including: maritime culture lookbooks, romanticized cityscape lookbooks, and butterfly-laden lookbooks.