High-end liquor and bling have always gone well together. Playing on this often-seen pairing, Grey Goose and Chopard have collaborated on a limited edition magnum vodka bottle, which was unveiled in Cannes.
Topped with a glittering globe and a frosted goose--its wings extended in flight--the Grey Goose and Chopard vodka bottle will be available at Parisian grocers for $466 until September 2010. The high-end, luxury French companies came together to celebrate Chopard's 150th anniversary.
Implications - Luxurious, high-end additions on regular, everyday products are a fantastic and effective way for businesses to differentiate themselves from competitors as well as attract customers. Products that are visually appealing and yet, serve a desired purpose or perform their expected task are good business tactics for appealing to a wide target demographic.
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