Greenwashing was unfortunately implemented within the 'Be the One' oil-spill clean-up campaign.
Featuring numerous celebrities, including Sandra Bullock and Blake Lively, the PSA appears to be convincing viewers to sign a petition to clean up the Gulf. In reality, however, this campaign was actually funded by Shell to suggest that the government (taxpayers) fund the BP oil spill aftermath. Reading the fine lines becomes completely essential in such a situation, as you never know when greenwashing may be taking place.
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