Star

Gulf 'Greenwashing' Provides Clean-Up Support for the Wrong Cause

By: Joanne Lam - Published: • References: ecorazzi & ecorazzi
Greenwashing was unfortunately implemented within the 'Be the One' oil-spill clean-up campaign.

Featuring numerous celebrities, including Sandra Bullock and Blake Lively, the PSA appears to be convincing viewers to sign a petition to clean up the Gulf. In reality, however, this campaign was actually funded by Shell to suggest that the government (taxpayers) fund the BP oil spill aftermath. Reading the fine lines becomes completely essential in such a situation, as you never know when greenwashing may be taking place. Stats for Oil Spill Campaign Facades Trending: Older & Mild
Traction: 1,247 clicks in 215 w
Interest: > 3 minutes
Concept: Greenwashing
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: social awareness greetings, shocking eco-activism, and disneyfied disasters.