Mixing aesthetic styles is not advisable for the untrained designer, yet Greenpharma packaging is a sophisticated success.
The Botanicanutrients brand has a splendid selection of natural cosmetics, so the concept for representing the product needed to embody the simplicity of basic ingredients and the organic complexity of such raw biological recipes.
Grupo Habermas Comunicación of Spain is responsible for the look of the boxes that resulted from this formal fusion, and they appear to have been a success. Bright white cardboard has been chosen as the base, and each facet of the cubic cases reveals a different graphic element. Bold sans-serif typefaces have been used where text is needed, but the images are elaborate and dynamic illustrations. Embossed icons are also found on the Greenpharma packaging, but the trick is in the separation of styles.
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