The Greenpeace Australia Ad Spurs Many Flames

By: Tiana Reid - Published: Jun 23, 2010 • References: & adweek.blogs
The world is abuzz with World Cup madness, but some of the broadcasters aren't as optimistic as others. The Greenpeace Australia ad shows the dark side of soccer (or 'football') by comparing the amount of trees cut down to the field on which our national teams are currently playing.

At the end, the Greenpeace Australia ad reads, "Every two seconds an area of forest the size of a football pitch is being cut down."

Definitely something to think about. Stats for Deforestation Comparison Ads Trending: Older & Mild
Research: 2,446 clicks in 309 w
Interest: > 3 minutes
Concept: Greenpeace Australia Ad
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: enviropreneurship, 26 gulf oil spill virals, and eco activism in iran.