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Ann Demeulemeester Store is Literally Green

By: jelalyn - Published: • References: anndemeulemeester.be and coolboom.net
Fashion designer Ann Demeulemeester is following the green trend in a big way as demonstrated by the construction of her new retail shop in Seoul, Korea. Designed by Mass Studies, the Belgian designer's shop is covered with greenery; herbaceous perennials cover the the outside walls as well as some parts of the interior.

Aside from incorporating the eco trend in its architecture, the nature-inspired shop has also injected the fashion-and-food fusion trend in its design. The four-storey building houses a shop, a multi-store, and a restaurant.