Talented

Greenbook Application

By: varkeychaya - Published: Apr 26, 2008 • References: apps.facebook & shinyshiny
Facebook has launched its Greenbook application to help reduce CO2 emissions emitted by its servers and millions of worldwide users.

Basically what the Greenbook add-on does is generate money through sponsorship. The money collected through these sponsorships are then used to fund emission reducing efforts. Facebook will be using the money to invest in renewable energy sources such as solar and wind power.

In other words, the more users download the app, the more the funding these efforts will receive.

So, the next time you log onto Facebook and socialise, you could simultaneously be helping the global environment. Stats for Facebook Goes Green Trending: Older & Chilly
Research: 2,622 clicks in 422 w
Interest: 4 minutes
Concept: Facebook Goes Green
Related: 51 examples / 39 photos
Segment: Neutral, 12-55
Comparison Set: 19 similar articles, including: e-commerce recommendation platforms, metallic animal head corks, and pop art food representations.