The Green Yatra campaign cleverly addresses the threat of global warming on animals as well as the part humans play in hastening this dramatic climate change while concentrating on the passivity of many people when it comes to making an important difference in the world. The print ads may focus on a strong message, "A small negligence can bring about a bigger loss," but it is the idea of supporting environmental causes by simply wearing a cheap t-shirt that will make most of the impact.
Conceived and executed by Makani Creatives, an ad agency based in Mumbai, India, the Green Yatra campaign encourages people to "turn off the heat" and help the animals they claim to love in a real way. This is emphasized by the iron burns on the t-shirts.
Stats for Iron-Burned Animal Tee Ads
Trending: Older & Mild
Research: 1,005 clicks in 195 w
Interest: 1.3 minutes
Concept: Green Yatra Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: superheroic ketchup equations, breakfast-promoting olympic ads, and paint chip furniture ads.
Iron-Burned Animal Tee Ads
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