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The Green Yatra Campaign Encourages People to "Turn off the Heat"

By: Meghan Young - Published: • References: makanis and ibelieveinadv
The Green Yatra campaign cleverly addresses the threat of global warming on animals as well as the part humans play in hastening this dramatic climate change while concentrating on the passivity of many people when it comes to making an important difference in the world. The print ads may focus on a strong message, "A small negligence can bring about a bigger loss," but it is the idea of supporting environmental causes by simply wearing a cheap t-shirt that will make most of the impact.

Conceived and executed by Makani Creatives, an ad agency based in Mumbai, India, the Green Yatra campaign encourages people to "turn off the heat" and help the animals they claim to love in a real way. This is emphasized by the iron burns on the t-shirts.