Rookie
Green Tomato Cars are spot on with the green trend hitting the UK hard. -One trend where Europe is miles ahead of the US.
For you next night out, make sure you are seen with the hottest accessorie in town in the moment through the Toyota Prius that is so much more about whats inside... What is it that they say? Oh yes, the 4x4 is the new pashmina!

Implications - As environmental issues are spotlighted in the media, consumers are causing a shift in the marketplace. They now desire eco-friendly products that reflect their environmental values and benefit the planet. Companies can cater to the rapidly growing green market by manufacturing environmentally sound products.