Connecting Musicians, Fans and the Environment

By: Andres Colmenares - Published: Mar 15, 2007 • References: & nytimes
The global warming alert has reached the rock industry. Non-profit organizations like REVERB are raising awareness and supporting environmental causes using the powerful connection between rock stars and their fans.

"Their approach is dual-pronged: educating, inspiring and activating music fans while “greening” artists' tours and the music industry at large." This includes recycling guitar strings into jewelry, using biodiesel tour buses, powering gigs with renewable energy and developing recycling programs at the venues. They also set up "eco-villages" where fans educate and feel the latest in environmental innovation.

This definetively possitive initiative has been supported by artists like Sheryl Crow, Barenaked Ladies and Dave Matthews Band among others.

photo: Michael Temchine / Stats for Green Rock Trending: Older & Mild
Research: 4,627 clicks in 480 w
Interest: 4 minutes
Concept: Green Rock
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: anonymous browsing pcs, modern cuckoo clocks, and top 30 fitness innovations in may.