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Green Rock - Connecting Musicians, Fans and the Environment
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The global warming alert has reached the rock industry. Non-profit organizations like REVERB are raising awareness and supporting environmental causes using the powerful connection between rock stars and their fans.
“Their approach is dual-pronged: educating, inspiring and activating music fans while “greening” artists’ tours and the music industry at large.” This includes recycling guitar strings into jewelry, using biodiesel tour buses, powering gigs with renewable energy and developing recycling programs at the venues. They also set up “eco-villages” where fans educate and feel the latest in environmental innovation.
This definetively possitive initiative has been supported by artists like Sheryl Crow, Barenaked Ladies and Dave Matthews Band among others.
photo: Michael Temchine / nytimes.com
"The Reverb eco-village is a completely self-sufficient complement to a musician’s tour. All funding, set-up and breakdown is done by Reverb staff. Traveling to each venue along the tour, this environmental “bazaar” of sorts will consist of alternative energy technologies, local and national non-profits, enviro-friendly products, voter registration, and any other elements that the musicians would like to include. The aim of the eco-village is to enhance the overall concert experience while educating, invigorating, and inspiring fans."
(nytimes)
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Read More: reverbrock.org Via: nytimes
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