Green Meets Mean Edit
Environmental Handbag Mocks Fashionistas

Anya Hindmarch’s “I’m Not A Plastic Bag” (used to tote home groceries, as well as send the message to others to skip the plastic bags) has become the hip way to announce the world that you care about the environment. Unfortunately, in many US cites one can see fashionistas carrying the bags in one hand, while the other hand carries plenty of plastic shopping bags in the other. It’s more irony than some can take.

That must be what inspired marissa v. to make her own eco-friendly bag which reads: I’m NOT a smug twat.

Shaped just like Anya Hindmarch’s bag, with the same coloring & style, this bag also helps the environment—provided one actually uses it while shopping—and pokes fun at the fashionistas who just don’t get it.

marissa v. is a womenswear label which combines her native relaxed California attitude with the European design aesthetic of her new home.

Fashionably Green - Alternatives To The Sold-Out “I’m Not A Plastic Bag” Tote (GALLERY)

  OK, so you couldn’t get your manicured fingers on a “I’m not a plastic bag” tote, but that doesn’t mean you can’t have an eco-friendly, fashionable shopping bag. (If you don’t know what I’m talking about, check out the links below.)

Designers were quick to come up with their own range after the pop… [More]

Neo-Snobbism - No Ads, Just Paparazzi, Make Eco-Totes A Fashion Staple (VIDEO)

  By now every woman interested in fashion has probably seen the “I’m not a plastic bag” tote. It’s even been mentioned on TrendHunter recently (see link at bottom). What’s so hot about this item is not the bag itself, but in the form in which it gained popularity. There was not one single dollar spen… [More]

Anya Hindmarch’s $15 IT BAG (GALLERY)

  Fashion Designer Anya Hindmarch is doing here share in giving back to society with her latest SUPER CULT FOLLOWING bag called “I’m not a Plastic Bag”. The concept is to replace plastic shopping bags at the supermarket with your own shopping tote. Anya sells her tote for USD$15.00. The “I’m not a Pla… [More]