Sustainable Ads

By: Bianca Bartz - Published: Sep 11, 2007 • References: 24dash
This new advertising approach has helped boost the environmental credibility of the Northwest Wirral area. The billboards are entirely plant-based, "made from a living, growing hedge of native willow trees."

"The Green Billboard has been planted at Birkenhead's new community woodland in Bidston Moss," reported. "Alongside a wide range of environmental improvements that have taken place on the site, the Green Billboard boosts the area's environmental credentials and creates a visual highpoint for the local community." Stats for World's First Green Billboard Trending: Older & Mild
Research: 3,948 clicks in 450 w
Interest: 4 minutes
Concept: World's First Green Billboard
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
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