The best product branding gives the consumer an idea of the contents and quality of a commodity, and Greek Extra Virgin Olive Oil packaging offers insight into both.
Mouse Graphics is responsible for the brand identity of the cooking oil, settling on a minimalist and marvelous means of labeling both the glass bottle and the tin can. The logo is comprised of a pair of vertically balanced olives, one gray and one green, illustrated in irregular organic ovals with a hint of the pits inside. Arranged in such a way that allows the two to be taken as a couple of zeros, the delicate white percentage sign suggests the liquid's authenticity, as derived 100% from pure Greek bitter fruits. On the whole, Greek Extra Virgin Olive Oil packaging brands the items with informed elegance.
Implications - Branding such as this is straightforward, elegant, efficient and deceptively simple. Consumers appreciate packaging that isn't needless complicated but still communicates the key points that interest them, and this is a great example of how businesses can balance those two concerns.
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Trending: Older & Mild
Research: 16,540 clicks in 267 w
Interest: 2.9 minutes
Concept: Greek Extra Virgin Olive Oil Packaging
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: fuel can branding, simple stamped branding, and voluptuous beverage branding.
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