Greater Chicago Food Depository Campaign
What looks like an ad for an expensive and luxurious product is actually a call for help by the Greater Chicago Food Depository.
Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.
The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.
The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.
Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.
The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.
The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.
