Greater Chicago Food Depository Campaign

By: Ayman - Published: • References: & coloribus
What looks like an ad for an expensive and luxurious product is actually a call for help by the Greater Chicago Food Depository.

Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.

The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.

The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick. Stats for Deceptive Luxury Ads Trending: Older & Mild
Traction: 7,210 clicks in 330 w
Interest: 4 minutes
Concept: Deceptive Luxury Ads
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: retrospective sneaker installations, 23 creatively hidden and surprising ads, and hybrid snack feasts.