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Ayman HelwehAyman Helweh
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Deceptive Luxury Ads Edit
Greater Chicago Food Depository Campaign

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Deceptive Luxury Ads
Greater Chicago Food Depository Campaign
Deceptive Luxury Ads - Greater Chicago Food Depository Campaign (GALLERY) 2
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Deceptive Luxury Ads - Greater Chicago Food Depository Campaign (GALLERY)
Greater Chicago Food Depository Campaign
 Published: Nov 26, 08
Comments: 2 Views: 3,011

What looks like an ad for an expensive and luxurious product is actually a call for help by the Greater Chicago Food Depository.

Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.

The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.

The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.

References:  every1can.org, coloribus

Filed In:  marketing,  print






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FOUR WAYS TO REACT: vote, favorite, add more examples of Deceptive Luxury Ads or comment about Greater Chicago Food Depository Campaign.

Favorited by Bianca Bartz on Nov 26, 08
Bianca Bartz on Nov 26, 08  4,530 Trends   3,575 Comments
This is a really neat ad idea, I love it, great find Ayman!
Bianca Bartz on Nov 26, 08  4,530 Trends   3,575 Comments 0
Ayman Helweh on Nov 26, 08  2,236 Trends   2,641 Comments
Yeah, it is a really smart and witty direction. I am a big fan of Leo Burnett, Chicago since their McDonald's Fresh Salads billboard.
Ayman Helweh on Nov 26, 08  2,236 Trends   2,641 Comments 0
Favorited by S.j on Nov 26, 08

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Deceptive Luxury Ads