What looks like an ad for an expensive and luxurious product is actually a call for help by the Greater Chicago Food Depository.
Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.
The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.
The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.
Deceptive Luxury Ads
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