Idea Work Provides Insight into the Creative Process
Ever wondered where your next creative idea might come from? ‘Idea Work’ may help to point you in the right direction. Taking its cues from a four-year research project, this great ideas book gives readers an exclusive insight into some of Norway’s most well-known companies and how they come up with new ideas.
Idea book also serves to draw comparisons between a lot of the companies featured and the creative processes they employ in projects like designing the 9/11 memorial in New York. The book is the result of a joint venture by Snøhetta Design company and Kristian Allen Larsen. The book is designed in a striking format intended to mimic the look of Post-It notes. Idea Work is a must have for any young creatives who need to stay on the cutting edge.
Idea book also serves to draw comparisons between a lot of the companies featured and the creative processes they employ in projects like designing the 9/11 memorial in New York. The book is the result of a joint venture by Snøhetta Design company and Kristian Allen Larsen. The book is designed in a striking format intended to mimic the look of Post-It notes. Idea Work is a must have for any young creatives who need to stay on the cutting edge.
