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Idea Work Provides Insight into the Creative Process

By: Tia Clarke - Published: Feb 1, 2013 • References: behance.net
Ever wondered where your next creative idea might come from? ‘Idea Work’ may help to point you in the right direction. Taking its cues from a four-year research project, this great ideas book gives readers an exclusive insight into some of Norway’s most well-known companies and how they come up with new ideas.

Idea book also serves to draw comparisons between a lot of the companies featured and the creative processes they employ in projects like designing the 9/11 memorial in New York. The book is the result of a joint venture by Snøhetta Design company and Kristian Allen Larsen. The book is designed in a striking format intended to mimic the look of Post-It notes. Idea Work is a must have for any young creatives who need to stay on the cutting edge.