Netflix Debuts a VR Experience on Decentraland to Promote 'Gray Man'
Niko Pajkovic — August 9, 2022 — Tech
References: netflix & coinspeaker
American streaming giant Netflix Inc. continues to break into the world of Web 3.0, this time announcing the launch of a new interactive game in the Decentraland metaverse based on the company's recently released film, 'Gray Man.' The new metaverse game, dubbed 'Metaverse Mission,' was made in collaboration with The Electric Factory and the Decentraland Foundation.
The virtual experience will serve to promote the new Ryan Gosling and Chris Evans-starring film in an interactive and highly-engaging way. Essentially, 'Metaverse Mission' invites Decentraland users to partake in a recreation of the movie's maze scene, in which they will be required to navigate the environment using their knowledge of the actual film.
Netflix's new Gray Man metaverse experience will be available for a limited time and is a prime example of a major brand capitalizing on the promotional potential of Decentraland by renting rather than buying land on the platform.
Image Credit: Netflix
The virtual experience will serve to promote the new Ryan Gosling and Chris Evans-starring film in an interactive and highly-engaging way. Essentially, 'Metaverse Mission' invites Decentraland users to partake in a recreation of the movie's maze scene, in which they will be required to navigate the environment using their knowledge of the actual film.
Netflix's new Gray Man metaverse experience will be available for a limited time and is a prime example of a major brand capitalizing on the promotional potential of Decentraland by renting rather than buying land on the platform.
Image Credit: Netflix
Trend Themes
1. Web 3.0 Interactive Promotions - Creating interactive promotions using Web 3.0 platforms like Decentraland provides an engaging experience that promotes a brand or product.
2. Virtual Reality (VR) Movie Experiences - Developing virtual reality experiences that recreate movie scenes or themes can provide viewers with a more immersive way to engage with a film in an interactive and highly-engaging way.
3. Limited-time Promotions on Decentraland - Renting land on Web 3.0 platforms like Decentraland for a limited time to promote a product or brand can increase customer engagement and drive sales.
Industry Implications
1. Film/entertainment Industry - The film and entertainment industry can create virtual reality experiences that recreate movie scenes or themes, providing viewers with a more immersive way to engage with their favorite films and driving sales.
2. Virtual Reality (VR) Industry - The VR industry can partner with movie studios and streaming services to develop and promote VR movie experiences, providing users with immersive and interactive experiences.
3. Marketing and Advertising Industry - The marketing and advertising industry can capitalize on the promotional potential of Web 3.0 platforms like Decentraland to create engaging and interactive promotional campaigns for their clients.
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