A French fashion design team, Marithe and Francois Girbaud, has launched a new ad campaign for their Spring and Summer 2010 fashion collection. The text, and title, of the campaign is 'This is a Crazy World.'

The duo is known for challenging the public in their ads. This campaign is no different: It uses surreal visuals that defy the rules of up and down to ask readers to question their own perceptions about reality and madness.

Implications - Credit for this ad's impressive ingenuity goes to La Chose of Paris, France and Creative Director Pascal Gregoire. The ad featured art direction and copywriting from Pierre Dupaqueir and Clement Durou. All photography work was done by Steve Hiett. The 'This is a Crazy World' ad is appearing in publications now.