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Granny Handbag Heroines

Video Sensation Senior Foils Robbery Attempt by Six Men

— February 11, 2011 — Life-Stages
Foolhardy? Perhaps, but it is undoubtedly courageous. The video of an unlikely granny handbag heroine has captured public attention when she foiled a robbery attempt by six young men wielding hammers. She swung her bag at them forcing them to flee.

The spry English senior citizen did not hesitate to dash across the street and flay the men with her handbag. They fled on their motorcycles, but other people came to her aid and they managed to capture one of the robbers. The police have since arrested four men and are seeking two more.

This granny handbag heroine does not wish to be identified, but she is a shining example in an age where all too often, people are complacent and unwilling to act.
Trend Themes
1. Senior Citizen Heroism - The trend highlights senior citizens' courage and heroism in dangerous situations, presenting opportunities for innovation in products and services for the elderly.
2. Unlikely Heroes - The trend showcases how anyone can become a hero in critical situations, calling for disruptive innovation in personal safety and self-defense products and services.
3. Citizen Action - The trend promotes citizen action as a means of combating crime, presenting opportunities for innovation in community-based policing and crime prevention programs.
Industry Implications
1. Personal Safety - There are opportunities to develop innovative personal safety products, such as smart handbags, that can help people defend themselves in emergency situations.
2. Senior Services - The senior citizen heroism trend presents opportunities for innovation in products and services aimed at elder citizens, such as personal safety devices and community engagement programs.
3. Crime Prevention - The trend of citizen action calls for innovation in community-based policing and crime prevention programs that can engage citizens and empower them to take action against crime.
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