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On the night of the 2013 Grammy Awards, Drake walked away with his first trophy and released the video for his new song 'Started From The Bottom.' The song was just released a few days ago and already has fans buzzing for his next album. Without warning, Drake released the Director X video on the night of the award show.

The video starts with Drake and his friends working in a drug store. What seems odd for a rap video quickly makes perfect sense as each scene of the video progresses to a cooler setting.

This proves to be one of Drake's best videos as he once again challenges conventional rap imagery. The video may start in a drug store working night shifts, but it ends with Drake in Dominican Republic smoking cigars.