The design of the ‘grafik:plastic’ glasses packaging integrates its consumers directly into the boxes they receive. The clever boxes feature printed profile pictures of prospective customers on them, overlaid with a pair of glasses, effectively communicating how the right pair of glasses can give you a completely new look.
These foldable paper sleeves fit perfectly inside a frosted box, which includes multi-language manuals and information on the history of ‘grafik.’ The boxes also contain a cleaning cloth that reads "I can see clearly now," which compliments the graphic text on the back of the boxes. These personality-infused boxes are clever ways to make personal connections with prospective new clients and provide them with a beautiful box that can be used even after its contents are emptied.
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Concept: Face-Featuring Spec Packaging
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Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: sleek spy-inspired fashion, stylish tech-integrated specs, and eye-catching spectacle branding.
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