Grade Africa and Grasshoppers Turn to South African Culture
References: gradeafrica & highsnobiety
South Africa-based brands Grade Africa and Grasshoppers join forces to create a set of footwear designs. The duo unveil a series of shoes that feature two silhouettes in total. The main inspiration behind the footwear is drawn from the footwear worn by local South African students.
The joint effort is to emphasize the message of both the brands' heritage background and reminding others of the strong roots of its culture through the collaborative effort that creates jobs for the local craftsmen. The capsule features a Moccasin Low and a Moccasin High -- the Low option features Tan, Suede, and Ezweni, the High boasts Floater and Suede. Both designs feature the leather hangtag that showcases the African continent.
Image Credit: Grade Africa and Grimm Shots
The joint effort is to emphasize the message of both the brands' heritage background and reminding others of the strong roots of its culture through the collaborative effort that creates jobs for the local craftsmen. The capsule features a Moccasin Low and a Moccasin High -- the Low option features Tan, Suede, and Ezweni, the High boasts Floater and Suede. Both designs feature the leather hangtag that showcases the African continent.
Image Credit: Grade Africa and Grimm Shots
Trend Themes
1. Heritage-inspired Footwear - Duo brands create footwear designs inspired by South African students' footwear, emphasizing heritage and culture.
2. Collaborative Craftsmanship - Joint effort creates jobs for local craftsmen, showcasing the strong roots of South African culture.
3. African Continent Showcase - Footwear designs feature a leather hangtag showcasing the African continent.
Industry Implications
1. Footwear Manufacturing - Opportunity to create heritage-inspired footwear designs that capture the essence of local cultures.
2. Craftsmanship and Artisans - Potential for collaboration with local artisans to showcase traditional craftsmanship in footwear production.
3. African Fashion and Design - Platform to promote and highlight African-inspired designs and aesthetics within the fashion industry.
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