The Government of Ontario Shows Who Climate Change is Affecting

By: Riley von Niessen - Jun 18, 2016
References: grey & adweek
The government of Ontario collaborated with Grey Advertising Agency and David Suzuki to raise awareness to the dangers of climate change if people don't do something about it.

The government of Ontario's PSAs are titled 'Let Them Figure it Out' and 'Kids Talk Climate Change.' Both of the short videos reveal that children are the ones who will be affected if environmental negligence continues, driving a powerful message that affects both parents and youthful audiences alike. In the first PSA, David Suzuki explains what climate change does to a crowded assembly, taking on a serious tone and telling children that adults are not doing enough to fix it -- prompting an outpour of concerned looks form the young audience members. The second of the ads shows children humorously and exasperatedly explaining climate change to adults with pictures, offering them their own ideas for helping the environment.