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Scentvertising

The New Bus Stops

 
 
Sugih Sutjiono
Sugih Sutjiono
 15 Trends
63,000 Views
0 Comments
Rookie

Familiar with the “Got Milk?” ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called “Magniscent” they made scented bus shelters. “what goes better with chocolate chip cookies than a big glass of cold milk?” The idea was to attract people’s attention using the scent which is emitted from a special adhesive strips that has the aroma of chocolate chip cookies. Great smelling bus shelters are the new trend! A relief from that bad body odour from the person next to you while waiting for your bus!


 Score:
9 		Peaked and V. Hot
7,945 Clicks in
165 w 6 d 20 hr 56 min
Published: Dec 5, 06

REFERENCES
au.news.yahoo

 TAGS
billboards,  business,  inventions,  marketing,  tech,  unique

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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Scentvertising or comment about The New Bus Stops.

rabbie on Feb 10, 07  0 Trends   48 Comments
yumyum
rabbie on Feb 10, 07  0 Trends   48 Comments 0
Jamie Coomber on Oct 15, 07  35 Trends   3 Comments
What a great initiative! Loved the Got Milk campaign but it has just gone up in my estimations even more now. Thanks for sharing Sugih
Jamie Coomber on Oct 15, 07  35 Trends   3 Comments 0
Demonica on Nov 8, 07  1 Trends   28 Comments
Now that's smart. Until the insects swarm.
Demonica on Nov 8, 07  1 Trends   28 Comments 0


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