Rockstar

The Got Milk Super Bowl Commercial Features The Rock

By: Jonathon Brown - Published: • References: gotmilk & youtu.be
The Rock stars in this Got Milk Super Bowl ad promoting milk's protein content.

The ad itself looks like it could be out of the 90s, due to certain camera angles and goofy faces. It emphasizes the importance of drinking milk over anything else. The Rock breaks the news to three little girls (who are inexplicably having breakfast in his apartment) that the milk is finished. He then sets out on a ridiculous journey through the streets to find the milk man (which once again seems dated.) In his journey, he passes several severe situations that warrant his help, yet continues to find milk.

This commercial is the kind of simple, yet over the top concept that seems to always find a home during Super Bowl weekend. While some of the elements seems older, The Rock's appearance brings it back to 2013. Stats for Deadly Dairy Chase Commercials Trending: Older & Chilly
Traction: 160 clicks in 89 w
Interest: > 3 minutes
Concept: Got Milk Super Bowl
Related: 104 examples / 80 photos
Segment: Neutral, 12-55+
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