Gossip Girl OMFG Campaign

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Vogue Hommes International recently ran a very steamy and risqué editorial in its Spring/Summer 2008 issue, but how steamy and provocative can you go with a network TV show who’s main target is teenagers?

Quite a bit, according to the CW channel. Gossip Girl’s April 21st return is being heavily promoted with a steamy print and video ad campaign.

The provocative OMFG (Oh My F***ing God) print ads, which are currently running in teen-favored magazines like Us Weekly and In Touch, depict the teenage characters in the heat of passion. Characters who are still in school, mind you.

Two companion video ads has also been unleashed, a PG-13 “OMG” version and a decidedly more risqué “OMFG” version that focuses on the series’ sexiest and naughtiest scenes.

The CW network has issued a statement in anticipation of a possible backlash:

“We wanted to create a provocative campaign that stands out from the competition and reminds viewers of some of the OMG moments that have made ‘Gossip Girl’ one of the most buzzed about new shows on television. This sexy, sophisticated campaign speaks directly to our adult 18-34 viewers, using expressions that are part of their lexicon.”