The new David LaChapelle ad for Boots screams 'gorgeous'. The ad features women performing every day chores while being 'gorgeous'. It's nearly impossible to describe this ad, so you'll have to watch the video. I'm calling it the commercial of Christmas 2006 (even though I haven't seen all the Christmas commercials yet).
Implications - There's no reason why you can't look absolutely 'gorgeous' while performing all the tedious tasks that fill up your day. These ladies prove that while vacuuming, turkey stuffing and even helping out your kids with arts and crafts you can look all done up without any shame. Feel free to dress up and carry on with your busy life.
Stats for Gorgeousvertising
Trending: Older & Buzzing
Research: 9,006 clicks in 499 w
Interest: > 3 minutes
Related: 34 examples / 26 photos
Segment: Females, 18-35
Comparison Set: 12 similar articles, including: handwritten equation-solving apps, portable yogurt pouches, and international roaster brands.
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