Ted Baker's Newest Campaign Takes Advantage of Google Voice Search

By: Laura McQuarrie - Sep 9, 2016
References: tedbaker & forbes
Alongside launching a shoppable spy-themed fashion film for the A/W 16 season, Ted Baker is now making use of Google voice search for its newest marketing initiative—this marks the first time that the Google App is being used in this way.

In partnership with Google, Ted Baker is running a contest that challenges consumers to spot coded phrases on retail store windows, decode them and speak the phrases into the voice search tool on the app. In return for their participation, consumers have the chance to access more than 26,000 prizes.

The project involves geolocation and time stamps, which means that is a user is outside of a Ted Baker retail store at a late hour of the night, the voice tool might offer a playful message that suggests heading home to bed.