The Google 'Uncover Your World' Promo Makes Use of the Mobile Experience

By: Marriska Fernandes - Published: Sep 12, 2011 • References: googlemobileads.blogspot & creativecriminals
Today, everything can be accessed through our phones and hence the Google ‘Uncover Your World’ campaign makes use of the mobile experience. Google launched its interactive search application in early 2011. To bring the application to your fingertips, Google created the ‘Uncover Your World’ campaign that includes an interesting ad commercial and a stimulating website for your phone. The ad campaign was created by AdMob rich media that helped Google become more interactive with its users.

The website allows you to enter a 3D world with mini buildings and a mini movie that explores the Google search application. The campaign is certainly very fascinating. The Google search application allows users to browse through the virtual city and discover facts about anything desirable. Users simply use their voice or phone camera to begin their search. Technology is certainly making lives easier! Stats for Voice-Activated Searches Trending: Older & Chilly
Research: 773 clicks in 245 w
Interest: > 3 minutes
Concept: Google Uncover Your World
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: ballistic mobile apps, apple iphone ad campaign begins, and social media for mobile apps.