The ability to forecast demand for refinancing ranks high on the usefulness scale since prepayment poses a tangible, and a potentially very costly, risk for institutions investing in mortgage-backed and asset-backed securities. Similarly, a bank might use Trends in order to determine areas of the country with a higher propensity to default.
Implications - The best way to keep on top of this kind of vital information is for a bank to make use of a service like Google Trends. This handy tool is something that a great deal of many financial institutions will be grateful to have access too. The best part is that Google constantly updates their data. This makes Google Trends an unrivaled resource.
Stats for Google Trends
Trending: Older & Chilly
Research: 3,548 clicks in 485 w
Interest: 4 minutes
Concept: Google Trends
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: olympics-inspired burgers, connected cosmetics displays, and offbeat candy commercials.
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