The ability to forecast demand for refinancing ranks high on the usefulness scale since prepayment poses a tangible, and a potentially very costly, risk for institutions investing in mortgage-backed and asset-backed securities. Similarly, a bank might use Trends in order to determine areas of the country with a higher propensity to default.
Implications - The best way to keep on top of this kind of vital information is for a bank to make use of a service like Google Trends. This handy tool is something that a great deal of many financial institutions will be grateful to have access too. The best part is that Google constantly updates their data. This makes Google Trends an unrivaled resource.
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