Booking an unknown hotel or hostel can always be a little risky, especially if you're having to rely solely on the sometimes deceiving descriptions provided by the management, and the BBDO Moscow's Google Maps 'Know Before You Go' campaign aims to cut down on these risks.
The clever advertisements showcase the extreme benefits of Google Maps Street View technology, which allows users to see exterior photographs of their potential lodgings before making a terrible booking mistake. The ads show faux descriptions of fictional establishments that highlight only the positive aspects of the place, while avoiding some very important details. A hotel situated above a strip joint, a haunted castle, and a cottage next to a paper mill are prime examples of some terrible travel deceptions that Street View can help you avoid.
Check out these incredibly clever and all-too true Google Maps Know Before You Go ads to avoid travel disasters.
Stats for Revealing Hotel Ads
Trending: Older & Warm
Research: 7,624 clicks in 238 w
Interest: 4 minutes
Concept: Google Maps Know Before
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: artistic advertising, motel peeper photography, and licking hotel room surfaces.
Revealing Hotel Ads
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