To demonstrate just how easy it is to use Google Fiber TV, this bird-watching commercial features a young girl who explains it all through a simple metaphor.
Comparing TV shows to birds who are hiding, the voice-activated Google Fiber remote is like the bird caller’s whistle that will instantly make any species of bird appear just by calling it out. Creating a whimsical video full of exotic birds and an adorable little girl, Google is able to make its new and complex product seem much more approachable and easier for the general consumer to understand.
Instead of boring us with a technical explanation of Google Fiber TV and giving us a sales pitch, this cute and entertaining video works to pique the interest of viewers.
Stats for Metaphorical Bird-Watching Campaigns
Trending: Older & Chilly
Research: 271 clicks in 145 w
Interest: > 3 minutes
Concept: Google Fiber TV
Related: 87 examples / 67 photos
Segment: Neutral, 12-55
Comparison Set: 32 similar articles, including: search engine board games, playfully contemporary offices, and top seo tactics charts.
Metaphorical Bird-Watching Campaigns
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