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Google's RE < C Initiative - Renewable Energy Cheaper than Coal
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Google announced today a new initiative they call “RE < C” which stands for Renewable Energy Cheaper than Coal. There aim is to develop methods to produce electricity from renewable sources cheaper than the traditional black coal method of the last 100 years/
Google has hired energy experts and engineers for the project and are putting hundreds of millions of dollars beginning with research and development within solar thermal energy and geothermal energy. 40% of all electricity production in the world is still generated from coal, the emissions of which belong to one of the largest contributors of global warming.
“Cheap renewable energy is not only critical for the environment but also vital for economic development in many places where there is limited affordable energy of any kind,” said Sergey Brin, Google Co-founder and President of Technology.
"We have gained expertise in designing and building large-scale, energy-intensive facilities by building efficient data centers," said Larry Page, Google Co-founder and President of Products. "We want to apply the same creativity and innovation to the challenge of generating renewable electricity at globally significant scale, and produce it cheaper than from coal." - "Lots of groups are doing great work trying to produce inexpensive renewable energy. We want to add something that moves these efforts toward even cheaper technologies a bit more quickly. Usual investment criteria may not deliver the super low-cost, clean, renewable energy soon enough to avoid the worst effects of climate change," added Dr. Larry Brilliant, Executive Director of Google.org, Google's philanthropic arm.
(dotearth.blogs.nytimes)
Read More: google Via: dotearth.blogs.nytimes
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