The Goodhood Spring/Summer 2010 lookbook shot by Viktor Vauthier sets a simple yet stylish tone for the line whose clothing exudes those same qualities.
Viktor Vauthier captures the two models in photos that have a very candid feel, and since the Goodhood Spring/Summer 2010 line features clothing for real life, it works perfectly. Striped tees, pants and sweatshirts are the standout pieces in the collection.
Implications - In today's contemporary society, there IS increased importance placed on capturing or displaying genuine images. A company or brand can capitalize on this consumer desire for authenticity by featuring advertising that highlights candid images or shows "regular" people enjoying the product they are advertising. By attaching reality to the brand, the company stands a better chance of connecting with consumers on a real, emotional level.
Stats for Hipster Pillow Fight Fashion
Trending: Older & Buzzing
Research: 29,087 clicks in 304 w
Interest: 4 minutes
Concept: Goodhood 2010 Spring Summer
Related: 100 examples / 77 photos
Segment: Females, 35-55
Comparison Set: 37 similar articles, including: hipster fashion fails, 78 hipster lifestyle innovations, and acid-wash hipster looks.
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