The ad agency Goodby, Silverstein & Partners recently came up with a few print promos for Google that center around the poignant tagline, "maybe the best ads are just answers." The ads pose questions to the viewer along with an illustration depicting a Google search, on smartphone for instance, answering that question.
The main take-away from the ads is that Google has your needs covered. While other companies want to beat around the bush and up-sell to you, the search engine giant will respond to your queries in quick, efficient and straightforward manner.
These ads are refreshing because they are so direct. They tell the viewer concisely and truthfully the benefits of using Google to find things they want, without presuming what it is they want. This also presents Google as a compelling forum in which companies can advertise their products.
Stats for Delightfully Direct Search Ads
Trending: Older & Chilly
Research: 464 clicks in 209 w
Interest: 1.3 minutes
Concept: Goodby Silverstein Partners1
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: travel-justifying campaigns, typeface-challenged company emblems, and deceiving vision ads.
Delightfully Direct Search Ads
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