The Good Night, Day Spring 2013 advertisements focus on heavy knits. The brand does so in a candid manner, featuring a series of models who all chose to pose naturally before the brand's camera.
In spite of the spring season that this line is intended for, the Good Night, Day label remains intent on keeping its preoccupation with knits in tact. This consistent theme was delivered in each image via shoulder throws, hats, sweaters, headbands and turbans, each piece featuring bundles of the warm materials.
Quality abounds these items as merino wool, spun wool and silk have all been used, accounting for the softness of the featured apparel. They have nonetheless been toned down here via the laidback mood of the set.
Stats for Candid Knit-Only Lookbooks
Trending: Older & Average
Research: 3,742 clicks in 162 w
Interest: 1.5 minutes
Concept: Good Night, Day Spring 2013
Related: 114 examples / 88 photos
Segment: Females, 18-35
Comparison Set: 42 similar articles, including: pop art knitwear catalogs, electric raver knitwear, and alien rock star apparel.
Candid Knit-Only Lookbooks
More Stats +/-
Electric Raver Knitwear
Pop Art Knitwear Catalogs
Alien Rock Star Apparel
Bearded Conceptual Knitwear
Offbeat Autumn Knits